Getting Salted

White Night

Brand and web app
“Dress up, dress down, dress in your nightgown”.

White Night is Auckland Arts Festival’s one-night arts extravaganza which runs each March. It is a night of arts festivities, performances and unexpected encounters all around Auckland for free.

All across town, inside and outside at over 100 venues and locations, artists, performers, musicians and makers of all description invite you to inspect, experience, watch, see, make and touch all sorts of wonderful creations. On White Night, galleries, squares, laneways and promenades, from north to south, east to west are free to explore until late.

After completing the AAF website, we took on the role of White Night brand and web app sponsor. We overhauled the logo and brand, refreshing it to give it the creative love it deserves. As an event which celebrates visual creativity we couldn't resist the challenge of creating a brand to reflect this. We created a positive / negative play with the WN letters to express the contrasting idea of a 'white night'. This is used as the basis of the graphic language.

We then built a web app that allows you to make the most of every minute of your White Night. Again reflecting the creativity of the event you can interact with the homepage, selecting the time of the night you want as your background with options from dusk till midnight to create your own mood.

It is also a very functional tool to navigate and plan for the event. You can use your PC, tablet or mobile to:

  • add your favourite events to ‘MyNight’,
  • filter events by start-time, name, area and theme
  • search for events by key-words
  • find events on the map
  • share events with your friends

You might also be interested in:

Auckland Arts Festival 2015 Website
Splore 2015 Desktop & mobile site
Splore App 2012 iPhone app