Getting Salted

Umbrellar

Strategy, naming, identity, video, web

Umbrellar is a new brand which brings 10 web hosting businesses together including Digiweb, Webdrive, and most recently FreeParking, to form New Zealand’s largest web hosting and domain name company. Created for scale, Umbrellar delivers a very strong local proposition and exceptional service delivery to 75,000 customers nationwide.

We have managed the whole rebrand, developing the brand strategy, the new name, the identity and all of the collateral for Umbrellar. This includes the marketing website, reskin of the customer portal, the brand video, online and offline advertising, corporate identity and internal comms. The brief was to develop a brand which pitches the group as a bigger and more exciting type of modern cloud hosting business, helping the audience to reappraise their local hosting options. Umbrellar will roll out and slowly replace all the existing brands over the next 18 months.

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