Getting Salted

Ocean Design

Brand experience site
“We love the Ocean site. Can we have one?”
– new business enquiry

Ocean Design had recently completed a major re-brand and wanted a high-end site to communicate the core values identified in their re-brand.

A sense of simple good quality design was important but they also had to find a way to communicate about their friendly down to earth approach They wanted their potential clients and staff to know that they are often considered a ‘real find’.

Ocean came up with the idea of a bach as a metaphor and Salted Herring developed the idea of photographing the bach to be the site. We used shots from different times of the day with intergrated video clips of Ocean staff hanging out at the bach.

We managed the whole site, concept through to implementation including art direction of the beautiful photography (inside and outside the bach) by Joseph Kelly.