Getting Salted

NZ Airports Association

Identity and website design

The New Zealand Airports Association is an industry body for New Zealand airports and related businesses. We were tasked with refreshing their brand and creating an appealing, member orientated site that’s populated with topical industry specific articles.

The design of the identity and website is inspired by the utilitarian visual language common in airport wayfinding. This visual language resonates strongly with the audience as it represents their world.

The website is built around the resource library and the content that populates it. The resource library acts as a central hub to search, share and disseminate information. The design accommodates a range of content types, with dynamic thumbnail modules suitable for display across desktop, tablet and mobile. This approach allows for flexibility of content while creating an engaging and varied visual language.

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