Getting Salted

Institute of Directors

Desktop and mobile site design

The Institute of Directors (IoD) are a premier governance membership organisation in New Zealand who have recently developed to become a professional accreditation body. IoD promotes excellence in corporate governance, represent directors’ and facilitates professional development through education and training. Their overarching vision is to raise the standard of governance in all areas of New Zealand business and society. 

We worked with their existing logo and identity elements and interpreted this for their new look responsive website. We worked through a comprehensive UX design process to come up with the best way to serve such a large amount of information to a very diverse audience. The IoD needs to communicate with the older, more conservative, experienced end of business through to young directors of IT companies, to hospital boards and to inexperienced not for profit directors and boards.

The solution uses colour and wayfinders to help direct different users to the appropriate information. We also helped them commission photography that represents their different audience types and brings the organisation to life online with rich and interesting content. The result is a very fresh and contemporary design which reflects a relevant and dynamic organisation.

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