Getting Salted

Sarah Booher

Account Manager SaltedHerring
Sarah is our professional project juggler and strategy nut, with an American smile and a Kiwi heart.

Sarah brings experience from some of America’s biggest agencies—from Mad Men’s McCann and Y&R in NYC, to POSSIBLE digital powerhouse on the West Coast. Originally hailing from Seattle, home of Starbucks, she appreciates Welly’s coffee scene, almost as much as a good crafty beer.

After six fast paced years in advertising, managing all kinds of campaigns for notable brands including Microsoft, Mastercard and Colgate, she took time out to indulge her passion for travel. She spent nine months living full-time in a camper van exploring New Zealand, and six more traversing Borneo, Japan, and South East Asia. She’s fallen in love with Wellington and has now officially traded her backpack for creative brand development—something she’s equally smitten by.

Sarah can make a timeline with her eyes closed, balances budgets with finesse, and loves helping clients solve complex problems. On top of all this, she brings a talent for creative writing to the team; she has already whipped up several campaign lines, a brand story and the odd beer name in her first couple of months.

Outside the office, Sarah is an avid hiker (or tramper these days) and cross country plogger (that’s picking-up-trash-while-jogging), and enjoys travel writing about her adventures in Aotearoa and abroad.