Getting Salted

Adrien Castelain

Senior Digital Designer SaltedHerring
Adrien speaks four languages—digital design is his favourite.

When Adrien's knack for design merged with an interest in digital storytelling, he was hooked. He says it is the communicative power of design—how a simple colour, shape, icon or movement can often be more efficient than words—that drew him to this industry, and the immersive power of digital that's made him stay. Can you tell why we're excited he's joined our shop?

With 12 years of creative experience working across large and small companies, from Pernod Ricard, to Coca-Cola, Auckland Council, Countdown, and more, Adrien knows how to transform briefs into clever digital experiences. He specialises in interface design, but when he’s not busy crafting insightful user experience solutions, you can find Adrien schooling us with his ninja ping pong skills.

Originally from France, Adrien has spent 10 years living and working outside the country, including four years in Spain where he discovered advertising, tapas and flamenco, and six years and counting in New Zealand where he's embraced the Kiwi pastime of walking barefoot, surfing, and escaping to nature to recharge. A music-lover, he plays multiple instruments, and brings his design eye and mindfulness to the team. We're already inspired by his daily mantra: “where focus goes, energy flows.”